SEO Online Study Program

This highly interactive search engine marketing training course shows you the strategies required to improve the search engine ranking. You will design your own website and optimize it for best search engine visibility. During the training programme you will learn the elements of design which effect “natural” search engine ranking, the importance of keywords, link marketing, relevant content and the submission process. In the last part of the course we introduce Pay Per Click Advertising concentrating on implementing a Google Adwords campaign. You will then learn top tips that will guarantee successful campaigns and then practice creating campaigns.

• Major search engines and how they relate to each other.
  
• Overview of important search engines and directories.
  
• Introduction to search engine optimization (SEO).
  
• Web design techniques for search engine compatibility.
  
• How to analyze KDA (keyword density reports).
  
• How to research and select appropriate keywords to target.
  
• Create effective page title tags.
  
• Create an effective and optimized META description tag.
  
• Create an effective and optimized META keywords tag.
  
• How to create effective Alt image attributes.
  
• Design effective and optimized text navigation menus.
  
• How to use link titles and anchor text effectively.
  
• Set up your site architecture to be search engine friendly.
  
• How to create a search engine friendly site map.
  
• Best use of the robots META tag.
  
• How to optimize dynamic and database-driven web sites.
  
• How to optimize a graphic-heavy web site.
  
• Building your site's link popularity.
  
• Overview of Google PageRank.
  
• Search engine spamming and other mistakes to avoid.
  
• Pay for performance search engine options.
  
• Monitor your search rankings and site traffic.
  

Course Fees:
Tutor supervised course.....AU$ 290 or US$ 250
Self-study course..............AU$ 190 or US$ 150

Other benefits:
Up to 3 months access to an instructor
More than 250 pages of course material, updated monthly.

Contact Advanet Pty Ltd for more information on +612 9862 0717
Or check our site by following the link to: Emarketing Australia
Email us at: advanet@gmail.com

At the end of the course you will be given a Certificate of Recognition as Search Engine Optimization Analyst.

SEO career opportunities are on the rise.